Do your research when selecting a store. It is easy to use the internet and look up some statistics about the organization. If they are an established company and have been around for many years, they will proudly show this information on their website for every potential customer to see. If they're just starting up their business, they may not have access to much information about their products.
Read the reviews some other clients have posted. There are many third party companies that list reviews for each and every business out there nowadays. These reviews are typically from real those who have purchased a product or service through that company and therefore are willing to share their particular experience to better advise others of the type of company they are dealing with. If someone posts a bad review, the jewelry salesman is more likely to right the problem and make the consumer happy again.
Request your friends which jeweler they use. Feel free to post on Facebook or perhaps ask your friends next time you see them. While you might not have seen these individuals in years, they may have substantial knowledge about a jeweler because of a personal experience. They could also be able to provide tips or discounts. You may be friends with the owner of the company and not even know it! Your friends will always be extremely honest about their activities. No one likes to waste their money on a terrible product.
At the end of the afternoon, az jewelry stores are made up of people, like you and I. People are proven to make mistakes from time to time, so try not to be so quick to judge if one thing comes up. Wait to find out how the jeweler reacts to the delay or even problem. If they respond in a professional method, then you know you have found a good jeweler you can trust. This may take some time and, but the results is going to be satisfying when you know you can rely on your jewelry with a professional.